Nobre Gosto: Conheça o programa

A celebração do melhor de Portugal Entre 19 e 21 de Setembro, há mais uma edição do evento Nobre Gosto, a decorrer no cenário majestoso do Palácio e jardins do Marquês de Pombal, em Oeiras. Este é o único evento realizado entre nós integralmente dedicado aos vinhos doces e fortificados. Uma iniciativa da Grandes Escolhas […]

A celebração do melhor de Portugal

Entre 19 e 21 de Setembro, há mais uma edição do evento Nobre Gosto, a decorrer no cenário majestoso do Palácio e jardins do Marquês de Pombal, em Oeiras. Este é o único evento realizado entre nós integralmente dedicado aos vinhos doces e fortificados. Uma iniciativa da Grandes Escolhas com o Município de Oeiras.

Mais uma vez, o vinho de Carcavelos Villa Oeiras é o anfitrião de uma festa internacional, que celebra Portugal como produtor de referência dos vinhos de sobremesa.  Na edição de 2025, para além da presença habitual das mais prestigiadas casas de vinho do Porto, de vinho Madeira, de Moscatel de Setúbal e do Douro, e de outros vinhos doces e fortificados de Portugal, também contamos com delegações das regiões vinícolas de Jerez, de Montilla-Moriles, da Comunidade Valenciana-Alicante, de Huelva, Estremadura, dos vinhos Tokaj da Hungria e, ainda, com a presença, em provas, de vinhos italianos de Marsala e Passitos de Pantelleria.

Com um programa diversificado que pretende tocar vários tipos de público, o Nobre Gosto reúne um conjunto de actividades como sejam a prova livre de vinhos em exposição, masterclasses com provas comentadas, degustações da gastronomia local, experimentação de cocktails com vinhos fortificados, visitas turísticas ao jardins e Adega do Palácio, e animação musical.

No sentido de permitir contactos mais estreitos e profícuos entre produtores e profissionais, a sexta-feira, dia 19 de Setembro, é exclusivamente dedicada a profissionais, quer sejam compradores, sommeliers, restaurantes, agentes de turismo, jornalistas, etc. Do programa deste dia fazem parte a masterclass “Cocktails com vinhos fortificados”, conduzida por Wilson Pires e destinada a bartenders, e outra sobre “O serviço do vinho do Porto”, sessão dirigida a profissionais do canal Horeca, pela Associação de Empresas de Vinho do Porto, bem como uma Apresentação de Rotas Turísticas de regiões, com vinhos fortificados.

Provas de fortificados e gastronomia

No Sábado, dia 20, e Domingo, dia 21 de Setembro, o Nobre Gosto abre para todos os públicos (entrada livre com compra de copo a 15€), com provas livres e masterclasses acessíveis mediante inscrição prévia e sujeitas a pagamento (40€). No dia 20, temos as masterclasses da Adega de Favaios, “Variações sobre Moscatel”, dos vinhos Madeira, que inclui uma apresentação da Justino’s, sob a temática “Madeira em movimento – Da inovação à Intemporalidade”, e uma outra acerca dos vinhos da Anadalzuia, “Versatilidade da Casta Pedro Ximenes em Montilla-Moriles”, a somar à apresentação especial do consagrado jornalista e crítico internacional Axel Probst, do projecto “O-Port-Unidade”, que junta 30 marcas de vinho do Porto numa iniciativa solidária, com prova presencial de dois Vintages Porto e um Colheita comercializados sob aquela chancela. No Domingo, dia 21, as masterclasses começam com uma prova de vinhos italianos, sob o tema “A Itália mais doce – Marsalas e Passitas”, com a colaboração da Negrini, seguindo-se a Quinta do Noval, com os “Colheitas do século XXI”, terminando com a prova do vinho anfitrião: “Villa Oeiras, Cinco Décadas do Vinho de Carcavelos”.

Outra componente importante do Festival Nobre Gosto são as demonstrações culinárias e gastronómicas. Para o dia 20, já estão confirmados um showcooking com o Chefe André Cruz, do Feitoria (1* Michelin), restaurante do Altis Belém Hotel & Spa, uma prova de harmonização de “Queijos e Vinhos – Os segredos do Território”, com a consagrada mestre queijeira Aida Augusto. No dia 21, domingo, o programa continua com uma demonstração de pastelaria, a cargo da Chefe Ana Patrícia Correia, da Pastelaria Marupiu, de Vila Nova de Famalicão, intitulada “Sobremesa e doces – o Villa Oeiras no prato”, e os showcookings do Chefe Tiago Emanuel Santos, do restaurante Voraz, e do Chefe Vítor Adão, do restaurante Plano.

Conheça o Programa Completo ♦ AQUI 

O Nobre Gosto tem o apoio da Câmara Municipal de Oeiras, da Entidade Regional do Turismo de Lisboa, do IVV, da ViniPortugal e da AEVP.

DONA DORINDA: Pixie, Qué Será, Será…

“Qué será, será Whatever will be, will be The future’s not ours to see Qué será, será What will be, will be”   O leitor mais atento, que seja igualmente fã de música, não pode ter deixado de trautear o famoso refrão “Qué será, será” celebrizado pela cantora norte-americana Doris Day em 1956, e reinterpretado, […]

“Qué será, será

Whatever will be, will be

The future’s not ours to see

Qué será, será

What will be, will be”

 

O leitor mais atento, que seja igualmente fã de música, não pode ter deixado de trautear o famoso refrão “Qué será, será” celebrizado pela cantora norte-americana Doris Day em 1956, e reinterpretado, décadas mais tarde, pela não menos famosa banda Pixies, tal como eu, fã assumido do quarteto de Boston, Massachussets, fundado em 1986. Na verdade, foi mesmo a primeira coisa em que pensei quando me atribuíram esta cobertura jornalística do vinho Pixie.

Com uma combinação única de energia, melodias pop com estruturas musicais imprevisíveis, letras surrealistas e a famosa dinâmica quiet-loud-quiet, onde as canções alternam entre versos calmos e refrões explosivos, os Pixies deixaram uma marca indelével na história da música, estabelecendo-se como uma das bandas mais icónicas e influentes do rock alternativo, servindo, inclusive, de assumida inspiração a bandas não menos icónicas como Nirvana ou Radiohead. Mas e o que é que os Pixies poderão ter em comum com o vinho Pixie, para além da evidente semelhança do nome?

A propriedade totaliza 60 hectares, sendo apenas 8,5 hectares dedicados à vinha

 

ESTILO INOVADOR

Na verdade, tal como os Pixies, com o seu estilo inovador e dinâmicas contrastantes, ajudaram a moldar o som do rock alternativo dos anos 1990, influenciando toda uma geração de bandas que seguiram o seu exemplo, há 25 anos atrás, na Quinta Nossa Senhora da Conceição, uma pequena propriedade no coração do Alentejo, Évora, de onde os recém-lançados vinhos Pixie são oriundos, foi tomada a decisão de abandonar completamente o uso de pesticidas e herbicidas, bem como de implementar práticas biodinâmicas e biológicas.

Convenhamos que, no Portugal vínico de 1999, os termos agricultura biológica e orgânica, produção biodinâmica, substituição de herbicidas, fungicidas e pesticidas sintéticos por preparados naturais, se calhar soava tão disruptivo como o som dos Pixies.

Chegando de Lisboa, um pouco antes de entrar em Évora, viramos à esquerda e tomamos a estrada para Arraiolos, para passado pouco tempo encontrar a Quinta Nossa Senhora da Conceição, numa localidade chamada Valbom do Rouxinol, ladeada pelo Aqueduto romano e confinando adiante com a Cartuxa.

Mark e Dorinda Winkelman são os proprietários. Um casal norte-americano residente nos Estados Unidos, que adquiririu a propriedade há um quarto de século e vêm ao Alentejo mais para usufruir e sentir as boas energias do sítio, do que propriamente para gerir alguma coisa. Essa parte está (bem) assegurada pelo seu braço direito Vítor Conceição, administrador, e Eduardo Cardeal, enólogo.

Victor Conceição está à frente do projecto desde 2006. Nascido e criado na cidade de Évora, conhece a região e o valor daquela terra como ninguém: “Esta zona de Valbom, também conhecida por Valverde, onde estamos, juntamente com o Convento da Cartuxa e a Fundação Eugénio de Almeida, possuía as hortas e vinhas que abasteciam a cidade romana de Évora e outras cidades do Império”, ou seja, conta com dois mil anos de tradição, pelo menos.

A propriedade totaliza 60 hectares, sendo apenas 8,5 hectares dedicados à vinha, onde se inclui a famosa Vinha Meia-Lua, com 2,5 hectares, plantada em 2005 numa pequena elevação, aproveitando todo o declive orográfico (280 a 295 metros altitude); solos de argila vermelha com algum xisto, grande espaçamento entre as plantas, cordão duplo a boa altura em relação ao solo, de forma a maximizar a ventilação, exposição e minimizar o risco de doenças fúngicas, coberto vegetal de ervas locais, contribuindo para a diversidade de vida nos solos, bem como evitando a erosão nas filas de vinhas que se encontram no cimo da elevação.

Os restantes seis hectares de vinha, mais recente, inserem-se dentro da mesma filosofia de viticultura, isto é, de acordo com os princípios do cultivo biológico e biodinâmico, uma vez que, é bom lembrar, a Dona Dorinda Organic Wines possui certificação quer na Europa, quer nos Estados Unidos.

Infusões, misturas e sprays biodinâmicos são utilizados na vinha desde 2007, numa fase preventiva, e todos os trabalhos são realizados segundo o calendário lunar; a monda de cachos, efectuada anualmente, é realizada com o objetivo claro de criar vinhos concentrados e com grande capacidade de guarda; vindimas nocturnas são regra da casa, para aproveitar a excelente amplitude térmica do terroir Dona Dorinda, sob clara influência da Serra d’Ossa, a pouco mais de 30 km em linha recta.

O resto da propriedade “é um pequeno paraíso” referem Vítor e Eduardo, mais de duas mil árvores plantadas a pensar nas futuras gerações, e toda a quinta é um ecossistema vivo e vibrante, composto por montado típico alentejano, que serve de alimento aos porcos pretos, onde vacas pastam pacificamente e o estrume produzido alimenta as vinhas. Cães Rafeiro Alentejano descansam pelas sombras durante o dia e guardam a propriedade durante a noite, mas existe também toda uma grande diversidade de pequenos animais, aves autóctones, insectos, etc.

SYRAH E VIOGNIER

Quanto à escolha das castas a plantar, foi a decisão mais fácil de tomar, ou não fosse Mark, para além de um grande conhecedor e colecionador de vinhos do mundo, um apaixonado pelo Rhône e, como tal, não podiam ser outras que não fossem Syrah e Viognier. Podemos questionar-nos se serão, ou não, as castas indicadas para o Alentejo de Évora, especialmente a Viognier, casta com uma acidez natural baixa e que rapidamente dispara os açúcares se não for vindimada no momento exacto, sendo até preferível uma vindima ligeiramente precoce, para não correr o risco de obter um vinho chato, mole e sem vida. Mas a minha opinião é que devemos respeitar sempre a decisão do produtor. Ainda para mais quando é tomada com uma forte componente emocional e de paixão, como foi o caso.

A Dona Dorinda Organic Wines apresentou Pixie, a nova gama de entrada da marca: um branco, um rosé e um tinto criados com o propósito de tornar o universo encantado da Dona Dorinda acessível a mais pessoas, sem perder a autenticidade que distingue cada garrafa da casa. Este lançamento só foi possível graças à recente expansão da área de vinha, que passou de 2,5 hectares para 8,5 hectares, permitindo aumentar a produção e dar origem a novos vinhos que reflectem a mesma paixão, mas agora com uma abordagem mais leve, descontraída e inclusiva.

E afinal de contas quem é a Pixie?! A resposta é clara – Dorinda Winkelman, a proprietária da Quinta Nossa Senhora da Conceição e da Dona Dorinda Organic Wines. Com o seu espírito livre, sensibilidade estética e ligação profunda à natureza, sempre foi apelidada carinhosamente entre amigos e família como “Pixie” – palavra inglesa para “fada”, símbolo de encanto, leveza e magia. E é, precisamente, essa energia que a nova gama pretende engarrafar! Por mim, está mais que conseguido!

(Artigo publicado na edição de Julho de 2025)

Chatbot Marketing: The Beginner’s Guide to Messenger Bots

Top 28 AI Marketing Tools to Grow Your Business in 2024 This chatbot marketing strategy maximizes the reply rate on messaging apps and overall conversion rates. Powered by LLMs and machine learning capabilities, watsonx Assistant understands natural language and provides customers with fast and accurate answers and actions to queries. This strategy helps efficiently generate […]

Top 28 AI Marketing Tools to Grow Your Business in 2024

This chatbot marketing strategy maximizes the reply rate on messaging apps and overall conversion rates. Powered by LLMs and machine learning capabilities, watsonx Assistant understands natural language and provides customers with fast and accurate answers and actions to queries. This strategy helps efficiently generate leads and close sales and enhances customer interaction by initiating conversations, qualifying leads, and upselling products based on specific rules.

When simple, repetitive tasks are offloaded to a chatbot, human agents can have more time to resolve complex issues. The next step is to figure out what content you want customers to engage with throughout the chatbot interaction. Frequently asked questions (FAQs) can be a good start by building out chatbot conversation flows to guide users to the best possible answer without having to pull in Chat GPT your team for individual support. Chatbots provide instant responses to customer queries so you have 24-hour customer service. The data they collect can be used to understand customer pain points and emerging trends, so you can offer a more personalized customer experience. Smart marketing tools allow marketers to maximize the information produced without wasting money on other campaigns.

Imagine you work for an e-commerce company called “Acme Widgets,” which sells a variety of widgets and accessories. Your goal is to use chatbots to enhance the marketing efforts of your business. Here we’re not just going to tell you about the benefits of marketing chatbots. We’re going to tell you exactly how to put chatbots to work in your business.

With MindMeld, organizations can create voice and chat experiences that understand user intent and engage in contextually aware conversations. For example, for teachers and other professionals that worry about AI-based plagiarism, OpenAI offers GPT-detection tools. Businesses deploying OpenAI features can also add “moderation endpoints” to their models to monitor, filter, and limit responses to inappropriate queries or language misuse.

• Here’s an example of Sargento expertly handling an inbound product issue with their Twitter chatbot.
• With its ease-of-use and ability to create tons of different content, Predis.ai wins my pick for a social media AI tool.
• Artificial intelligence, or AI, is used when marketers use Ai to forecast demand for products, develop customer profiles, ad buying and more.
• You can even connect it to thousands of other apps using Jasper’s Zapier integration.

Deliver consistent and intelligent customer care across all channels and touchpoints with conversational AI. In order to make sure that every lead who booked a call was prepared to become a client, she created the following qualification parameters using a chatbot. It’s the same issue — those potential leads are gone and you have no way of interacting with them again. The Messenger Ad creator makes the process of assembling your ad really simple — from selecting your content to syncing it to a campaign. From the drip campaign creator, you will title your campaign, define your audience, and then set time requirements. Most drip campaigns are promotional in nature, which means that they will need to comply with Facebook’s regulations surrounding promotional messages.

Which AI tool pitches the best marketing campaign?

A deep learning framework, Keras offers a user-friendly interface that simplifies the complex process of building neural networks. Its intuitive API allows you to quickly define, train, and evaluate models, eliminating the need for low-level coding. IBM Watson Studio allows data scientists, developers, and analysts to create and manage AI models.

Regardless of how complex your workflow is, Proof Bot will supercharge your processes through automated features for team collaboration and communication across all departments. AirSlate offers the ultimate workflow automation and personalization marketing bot, known as “Proof Bot”. Mobile Monkey is a sales outreach marketing bot offering personalization and data enrichment functions. Sales outreach is a common B2B strategy to nurture and engage leads so they can purchase from your brand. This data details customer analysis, such as buying patterns and trends.

Using Bots in Marketing: What Are Marketing Bots Best For?

Here’s Zapier’s list of the best AI grammar checkers and rewording tools. If Photoshop doesn’t work for you—or if its learning curve is too steep—take a look at Zapier’s list of the best AI photo editors for more recommendations. That’s because I can now get suggestions in Google Docs, as well as take advantage of the AI content creator tool. If you want to sound and look professional on your blog, your writing really should be as close to 100% error-free as possible. Similar to Semrush, Crayon has been a leader in their field for years. They’ve recently integrated AI to help sort through millions of data points from sources across the web to help you gain a better competitive advantage.

One of the most common uses for sales bots is customer assistance on your website. You’ve no doubt seen chatbots before — you visit a website, and as it loads, a small support widget appears in the bottom corner of the screen. It brings lots of AI and automation features to help with everything from content generation to recycling, posting, and monitoring. Social media management tools are necessary to juggle all the tasks needed to execute on a strong social media strategy. And while most apps are starting to incorporate AI, there are a handful that have already gone all in. After all, you shouldn’t be creating content without doing research first, whether it’s market research, subject matter research, or anything in between.

And the Magic Design feature, which is available for free, uses AI to generate relevant design templates based on an image or prompt. If you want something a little more niche or you prefer to explore more options, here’s Zapier’s list of the best AI social media management tools. Content optimization tools help you make sure your content ranks.

This software allows you to meet customer inquiries efficiently by training your AI chatbot with your data. You can both generate leads or manage efficient support operations easily. Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Annette Chacko is a Content Specialist at Sprout where she merges her expertise in technology with social to create content that helps businesses grow.

You can connect top-of-the-sales funnel channels like your blog content, social media platforms like Instagram, Facebook and TikTok, as well as SEO to boost your sales and lead generation tactics. These automation tools allow businesses to unify data from different sources for an in-depth overview of their marketing efforts. To deliver organic customer interactions, you want to avoid these chatbots. Automation tools will study your current workflow using AI and high-level automation and provide real-time suggestions based on user behavior. If you have an audience who uses Facebook heavily in their personal lives, they’re likely to adopt Messenger as a communications tool. And how they use Messenger may expand beyond how they use Facebook.

WidgetGuide recognizes Sarah’s interest and offers to help her compare the widget with a similar model. Sarah agrees and provides the name of the other widget she’s considering. Capture anonymous website visitor data, track the customer journey, and turn visitors into revenue. So when you’re developing your audience and placements, be sure to get the in-depth intel on how to structure your ad for maximum success.

Read the State of AI in Marketing report or visit our resources and best practices for AI marketing campaigns. First, I selected a marketing email and put in my prompts for the campaign. I described my business and three key messages that I want my audience to know. Tell the campaign assistant which campaign asset you want it to create. Now, let’s get down to looking at the best tools where you can build your AI marketing campaign.

Build out a conversion tree for every question you ask and each response you will provide the user with. Some conversations may stop after one question and some may span multiple levels. Whatever the case, being mindful of what you’d like to accomplish as you begin to build out the user experience can lead to a faster, more successful outcome.

Automated email marketing campaigns

It also offers insight analytics and even allows you to schedule posts to get the best results. One of its strengths is it allows for modular ad testing across different channels. You can foun additiona information about ai customer service and artificial intelligence and NLP. The higher your score, the better your content will rank against competitor sites. One of its standout features is the Brands Database – a vast reservoir that allows for outreach to any brand a creator may want to pitch to. This coupled with the tone of voice customization feature ensures every pitch is genuinely reflective of the creator.

They can also create responses using AI, changing the tone and length as desired. Further, you can apply scores like Lifetime Value (LTV) and Recency, Frequency, and Monetary (RFM) to find your most valuable customers. Brevo’s marketing platform facilitates multichannel marketing with a focus on email marketing. Brands can create personalized email campaigns to captivate their audiences. Zenefits is a comprehensive digital HR platform for small to medium-sized businesses. Zenefits streamlines weeks of accumulated repetitive administrative tasks and handles team requests for you.

Co-founded by former creators and tech entrepreneurs, John and Lisa, the tool capitalizes on their knowledge of the creative industry and their technological expertise. Flick’s benchmarking tool shows you how you stack up against other accounts like yourself. The data is presented after comparison with over 55,000 accounts to help you understand where you stand in the market. Flick’s mobile app lets you make changes to your content on the go. You can upload new content to your Media Library or edit scheduled posts even when you’re out of the office. Flick further ensures that your posts are getting the traction you want them to get.

You’ve probably seen them before, a little chat widget somewhere on a website that allows you to ping customer service with questions. Here’s exactly how to create a marketing bot that rus a drip campaign. Drip marketing takes users through a cycle of messages that lead up to a conversion action. Essentially, while you’re free to use bots for as many tasks as you want, don’t completely remove humans from the equation. As helpful as bots are, they’re a long way from having the sentience possessed by the droids of Star Wars and other sci-fi stories.

This technology is not something you can set up, launch, and expect great results. It will always need improvements and updates, as well as reviewing the results to keep track of the performance. Send simple customer satisfaction surveys and follow-ups to your visitors after the conversation is over. This way, you can collect customer feedback and gain insights on what your customers ask about, what they’re interested in, and how likely they are to recommend you. This can show if you’re meeting customer needs and what you should change to improve. This way, the recommendations will be more personal and accurate.

You can also supply AI-generated images if you don’t have imagery, auto-generate hashtags completely based on your captions, and schedules out content for you, all in a single click. If you’re a marketer like me, then you will never have enough data. Adverity gives a single-pane view into your marketing analytics, so your team surface can identify trends and insights to empower you to make more informed decisions. Marketers need to create online quizzes, forms, or surveys to gather data (like email addresses or customer feedback), organize events, or engage with audiences. If you want to allocate your business focus to different areas to be more productive, you can let LiveChatAI deal with customer support. So, without further ado, here is the list I compiled of AI marketing tools that cover just about every “boring” marketing task you could imagine.

If not, it’s best to disable automatic pop-ups and simply let users click on the chatbot of their own accord if that’s their choice. It serves as a silent writing partner, watching your content and catching elusive mistakes. It’ll sniff out spelling and punctuation errors and ensure your writing strikes the right note marketing bot when you feed it your brand style guide and configure tone of voice. And with its new generative AI feature—GrammarlyGO—it can identify gaps in content quality, offer suggestions for improvement, and even assist with content generation. As AI becomes the new normal, most of the apps you use will have AI built in.

Watsonx Assistant automates repetitive tasks and uses machine learning to resolve customer support issues quickly and efficiently. Rule-based chatbots are programmed to respond the same way each time or respond differently to messages containing certain keywords. AI chatbots use machine learning (ML) and natural language processing (NLP)  to understand the intent of the message received and adapt the responses in a conversational manner. With Rasa’s machine learning capabilities, you can train your models to understand and respond accurately to complex user or customer inputs (such as message-based comments or questions). Rasa’s natural language processing engine learns from conversations and continuously refines itself, enabling your virtual assistant to provide contextually relevant and personalized responses. Use analytics and metrics to track how your marketing chatbots are performing.

I have been a long-time user of Grammarly, and if there’s one AI tool you need on this list for content marketing, it’s this one. Drift has trained its AI to answer human questions and integrated it into its chatbot experience. With its ease-of-use and ability to create tons of different content, Predis.ai wins my pick for a social media AI tool. I love Bardeen’s ability to integrate with other CRMs like HubSpot and over 100 other integrations, which makes it easy to automate numerous processes and boost productivity.

These bots can answer repetitive questions like price or the availability of a product or service. If more complicated answers are required, they can be forwarded to a customer service agent. Chatbots also help ensure that customers won’t feel ignored when they want to reach out to you. You can build a Facebook Messenger chatbot that will interact with users through a product quiz. Then, create some ads for your Facebook page that will direct potential customers to the chat on Messenger.

As chatbots talk to users, they can ask survey-like questions about the users’ demographics, locations, interests, and more. Many users will respond voluntarily, providing you with useful data that can enhance your marketing. AI writing tools help kickstart your creative engine by turning ideas into coherent content. While AI text generators have a tendency to produce generic information, they’ve developed to the point where they can actually deliver usable marketing materials that match your brand and audience.

Research would be convenient, purchases streamlined, and service personalized. The goal is to recognize the user’s intent and provide the right content with minimum user input. Every question asked should bring the user closer to the answer they want. If you need so much information that you’re playing a game of 20 Questions, then switch to a form and deliver the content another way. Vedant Misra, artificial intelligence tech lead at HubSpot, discusses why you should leverage consumer data to create more useful bot interactions. Your job is to understand the interactions your audience is already having with your brand.

Then, harness the chat interface in a way that yields maximum impact with minimal fluff. A bot is nothing more than a computer program that automates certain tasks, typically by chatting with a user through a conversational interface. A potential customer named Sarah visits the Acme Widgets website looking for information about a specific widget she’s interested in purchasing. As Sarah lands on the website, a chatbot named “WidgetGuide” pops up in the corner of the screen with a welcome message offering assistance. Generate more leads and meetings for your sales team with automated inbound lead capture, qualification, tracking and outreach across the most popular messaging channels.

The company also saved 1,000,000+ hours in content creation time. Jasper might be an AI-assisted tool, but it’s not generic since it allows you to use your own brand tone to create content. The platform lets you create a Knowledge Base for your brand by uploading information about your company. Flick also lets you track more than 20 key performance indicators (KPIs) in real time.

You can use prebuilt Zaps (like the ones included throughout this article) or create your own from scratch, and there’s no code required. But when you pair AI with automation, you can take your AI tech stack to a whole new level. If Canva doesn’t work for you, here’s a list of more Canva alternatives and social media graphic design tools, including other AI-powered tools like Adobe Express.

It takes an experienced team to put together a website that engages your target audience, and WebFX has just the team for you. One last thing to consider is that you must avoid making your bots obtrusive and annoying for site visitors. Many bots give you the option of greeting users as soon as they arrive on your site via a pop-up box. People don’t like to be lied to, and that includes being led to believe that a bot is a real person.

Chatbot journeys can quickly become complex maps of conversation. That’s why it’s important to test every interaction to ensure they’re smooth and address customers’ needs. Most chatbot platforms https://chat.openai.com/ have live preview functionality so you can test all of your flows before going live. Your bot can be your most valuable conversion tool by pushing users to their final destination.

StoryLab.ai’s YouTube Video SEO Generator helps you optimize your YouTube videos in seconds. You can run the AI tool as often as you like and ensure you’re using all the right marketing copy to help your videos succeed. I think Brand24 is a great pick for businesses that need help identifying conversations that your community management, evangelists, or social media teams should be paying attention to.

The Slack integration lets you directly chat with customers in your Slack channel. Faqbot is an automated 24-hour customer and sales support bot for answering frequently asked questions. The few seconds it takes to set it up will allow Faqbot to help your customers while you get some rest. This marketing bot can help you reduce outbound sales risk, follow up on leads, connect with prospects through internet-based signals, and integrate your top tools.

These advantages make it easier to convince leads, as you’ll have the data you need to modify your lead generation and nurturing approach. You’ll know which products to boost, which products need different advertising content, and which aspects of your sales and marketing funnels to optimize. You can gain customer feedback with little to no effort, provide solutions to your buyers, and engage them without using too much time and resources. Automated solutions also optimize workflows by informing businesses about changes in consumer behavior and KPIs while analyzing customer segments and providing ideas on optimizing buyer engagement. Building a bot for Facebook Messenger, like any marketing or product endeavor, is going to take resources — mainly staff time and expertise — and may not result in the outcomes you’d like to see.

Google Vertex AI enables organizations to build, deploy, and scale machine learning (ML) models. If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds. Sony is sometimes accused of poor marketing, but when a game matters to the company, it always goes all out. It’s looking like a bulk of its spend this holiday will be concentrated on Astro Bot, as it readies promotional displays around the world. In Taiwan specifically, you’ll find an enormous replica of the eponymous android hanging out around the Citylink Mall located just above Taipei Nangang subway station. This is next to a convention centre, so there’s always plenty of foot traffic through the area.

The company’s customer service waiting time also went down by 86%, with Tidio’s Flows handling 82% of all inquiries. The platform’s research shows that Lyro has a 70% resolution rate. With the chatbot in action, 76% of customers do not need to talk to a human agent. Appwrite also monitored how its competitors were interacting with brand mentions and customer comments.

• Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about.
• Clients can choose from food pairing, taking a quiz, or finding a specific wine.
• As a result, customer interactions increased and so did customer satisfaction, helping BlendJet build trust with repeat customers and first-time buyers.

The chatbot provides information on vacation packages, booking details, and more, acting as a 24/7 travel assistant. This adds a layer of interactive fun to wine shopping and educates the customers, helping them make informed purchases they’re likely to enjoy. The chatbot thus acts as both a sommelier and a sales assistant, enhancing the customer experience and increasing sales. It’s designed to mimic a conversation with a supportive advisor, providing options and offering a direct line to human support if users prefer.

These bots can also provide real-time suggestions based on buyer behavior and help you make data-driven customer relationship management decisions to win over qualified consumers. This question is often too quickly dismissed by companies that see Facebook as a purely social platform, rather than one for businesses. Even if your audience doesn’t currently use Facebook for business needs, you need to start by determining whether or not the potential for Facebook marketing is there. Healthtap is an interactive healthcare provider that connects users to advice from medical professionals.

However, manual customer service is prone to errors and can be time-consuming. Many businesses, both small and large, have switched to Brevo from other marketing automation tools due to its affordable pricing and integration with tools like Zendesk, Stripe, Zoom, etc. Its built-in sentiment analysis feature tells you if the conversations around your company are positive, negative, or neutral. Then, you can create reports to share with your sales or customer service teams. For example, an AI customer sentiment analysis tool scans through thousands of social media posts and reviews to gauge how people feel about your brand.

Virtual assistants often have deep NLP capabilities, enabling them to comprehend and generate human-like text or speech responses effectively. They may employ reinforcement learning or other techniques to enhance their performance. For example, with our upcoming Enhance by AI Assist feature, customer care teams will be able to swiftly tailor responses to improve reply times and deliver more personalized support.

Provide a clear path for customer questions to improve the shopping experience you offer. Instagram Stories was one of the most dynamic social media channels in 2019. So

much happened with Stories — from new developments with the product to strong

returns on Stories ads and organic reach.

AI marketing tools aim to take the burden off your shoulders by automating manual tasks. According to PwC, 73% of companies in the US started using generative AI in 2023, just a year after ChatGPT was released. Save time planning and scheduling your ads; provide the rules and let Reveal do all the work. MEE6 is a Discord bot that offers a suite of features to enhance your Discord server. With MEE6, you can stay on top of internet trends, create custom commands, automate processes, and more. The Dashbot.io chatbot is a conversational bot directory that allows you to discover unique bots you’ve never heard of via Facebook Messenger.

Creating a Conversational Interface Using Chatbot Technology SpringerLink

What is a Conversational Interface? A Step-by-Step Guide By enhancing efficiency, scalability, inclusivity, and customer engagement, conversational UIs serve as powerful tools for streamlining operations and expanding accessibility. Learn how to build bots with easy click-to-configure tools, with templates and examples to help you get started. For example, a hybrid customer service bot can chat […]

What is a Conversational Interface? A Step-by-Step Guide

By enhancing efficiency, scalability, inclusivity, and customer engagement, conversational UIs serve as powerful tools for streamlining operations and expanding accessibility. Learn how to build bots with easy click-to-configure tools, with templates and examples to help you get started. For example, a hybrid customer service bot can chat with you via text on a website to troubleshoot an issue, and then escalate the conversation to a phone call if things get too complicated. Imagine that you’re interacting with a smart assistant through a mobile app.

The chatbot also displays suggested prompts on evergreen topics underneath the box. All you have to do is click on the suggestions to learn more about the topic and chat about it. Additionally, Perplexity provides related topic questions you can click on to keep the conversation going. Claude is in free open beta and, as a result, has both context window and daily message limits that can vary based on demand. If you want to use the chatbot regularly, upgrading to Claude Pro may be a better option, as it offers at least five times the usage limits compared to the free version for $20 a month.

Chatbots automate workflows and free up employees from repetitive tasks. That’s a great user experience—and satisfied customers are more likely to exhibit brand loyalty. Conversational interfaces work by using natural language processing (NLP) to understand user input, whether it’s typed or spoken. The system analyzes the input to determine the user’s intent and extracts relevant information.

The system then generates a response using pre-defined rules, information about the user, and the conversation context. The goal of conversational AI is to understand human speech and conversational flow. You can configure it to respond appropriately to different query types and not answer questions out of scope.

For instance, you can create more humanlike interactions during an onboarding process. Another scenario would be post-purchase or post-service chats where conversational interfaces gather feedback about the customer journey—experiences, preferences, or areas of dissatisfaction. AI-driven chatbots’ conversational design is the art and science of crafting human-like dialogues between users and digital interfaces. It encompasses various disciplines such as copywriting, UX/UI design, psychology, and linguistics to create engaging and effective conversational experiences.

This means that using images to illustrate your chatbot’s messages is likely to capture your user’s interest. Like real service agents, chatbots sometimes need to wait while they gather information. Instead of radio silence, you can fill the time they spend waiting with fun facts or news and updates about your service or products. Some rule-based platforms work exclusively on a multiple-choice basis, without the ability to create specific answers. While it’s possible to steer the conversation in certain directions, you can’t write answers that would be appropriate for certain questions.

Finally, the system delivers that response back to the person, whether it’s through text or voice, making the customer interactions feel seamless and intuitive. A conversational UI provides a friendly way of interacting with potential clients and collecting their information in real-time. Since the process is pretty straightforward, it can ask the lead key qualification questions and help your sales team prioritize them accordingly.

Towards Personalized User Interface Design For News Chatbots: A Pilot Study

Selecting the appropriate chatbot type—rule-based or AI-driven—depends on technical requirements, budget, and desired functionality. By strategically employing conversational UI, businesses can not only streamline their operations but also forge deeper connections with their customers. Their application across various industries is bringing about transformative changes in customer service, sales processes, and internal operations. Conversational AI has several use cases in business processes and customer interactions.

Traditional AI chatbots can provide quick customer service, but have limitations. Many rely on rule-based systems that automate tasks and provide predefined responses to customer inquiries. You can foun additiona information about ai customer service and artificial intelligence and NLP. With a user-friendly, no-code/low-code platform AI chatbots can be built even faster. Enterprise-grade, self-learning generative AI chatbots built on a conversational AI platform are continually and automatically improving.

From the perspective of business owners, the chatbot UI should also be customizable. For example, changing the color of the chat icon to match the brand identity and website of a business is a must. This way, your chatbot automatically becomes part of your service team, answering frequently asked questions or qualifying leads.

Voice Interface is Hot

By interpreting the intent behind customer inquiries, voice AI can deliver more personalized and accurate responses, improving overall customer satisfaction. They’re easy to implement, cost-effective, and require minimal updates. They follow a set path and can struggle with complex or unexpected user inputs, which can lead to frustrating user experiences in more advanced scenarios. With a lack of proper input data, there is the ongoing risk of “hallucinations,” delivering inaccurate or irrelevant answers that require the customer to escalate the conversation to another channel. Generate leads and satisfy customers
Chatbots can help with sales lead generation and improve conversion rates. For example, a customer browsing a website for a product or service might have questions about different features, attributes or plans.

For an overview of the API, check out this video tutorial by Chanin Nantasenamat (@dataprofessor), a Senior Developer Advocate at Streamlit. Can summarize texts and generate paragraphs and product descriptions. Has over 50 different writing templates, including blog posts, Chat GPT Twitter threads, and video scripts. Users can upload documents such as PDFs to receive summaries and get questions answered. Still, if you want to try the tool before committing to buying it, read my piece, ‘How to try Google’s new Gemini Live AI assistant for free’.

We’ve added a delay of 0.05 seconds between each word to simulate the chatbot “thinking” before responding. As you’ve probably guessed, this is a naive implementation of streaming. We’ll see how to implement streaming with OpenAI in the next section. Now let’s accept user input with st.chat_input, display the user’s message in the chat message container, and add it to the chat history. Some tools are connected to the web and that capability provides up-to-date information, while others depend solely on the information upon which they were trained.

They can answer frequently asked questions or other repetitive input, freeing up your human workforce to focus on more complex tasks. Conversational AI chatbots can provide 24/7 support and immediate customer response—a service modern customers prefer and expect from all online systems. Instant response increases both customer satisfaction and the frequency of engagement with the brand. Multichannel customer service allows users to engage with the chatbot wherever they are most comfortable, providing a consistent and uninterrupted experience. By integrating the chatbot into multiple touchpoints, businesses can ensure they are accessible to a broader audience. Drift’s purpose is to help generate leads and automate customer service.

When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. Neither ZDNET nor the author are compensated for these independent reviews. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Eventually, you’ll use cleaner as a module and import the functionality directly into bot.py.

Brands can use the chatbot persona to highlight their values and beliefs, but also create a personality that can connect with and charm their target audience. After all creating more personal and emotional connections leads to a better customer experience. There are two branches of conversational UI — chatbots and voice assistants. Chatbot UI design allows people to interact with your bot’s features and functions. UX refers to the overall impression and interaction a person has with a product, system, or service, encompassing aspects such as usability, accessibility, and satisfaction.

This chatbot is built using RAG, enabling it to provide versatile conversational abilities. The following figure illustrates a sample UI of the Q&A interface using Streamlit and the workflow. Selecting the right chatbot platform can have a significant payoff for both businesses and users.

Chatbot interface design refers to the form, while chatbot user experience is based on subjective impressions of end-users. Nowadays, chatbot interfaces are more user-friendly than ever before. While they are still based on messages, there are many graphical components of modern chatbot user interfaces. There are some easy tricks to improve all interactions between your chatbots and their users.

And don’t forget to give your chatbot a very distinct icon image so it’s noticeable in your customer’s friend list. To mimic Lark’s UI approach,

pick a color

that best captures the instinct and emotion of your brand. Use images, graphs and praise to create a lively experience and inspire your users.

A bot conversation can be exhausting if the user speaks in short sentences. Before chatting, give users instructions on how to quickly resolve their request. Draft dialogue scripts that align with your AI chatbot persona, incorporating conversational best practices and addressing user needs effectively.

In essence, conversational interfaces are unquestionably steering this transformative dialogue with technology. As these interfaces evolve, they aim to enable intuitive dialogue with technology as natural and meaningful as human conversation. When a user speaks or types a request, the system uses algorithms and language models to analyze the input and determine the intended meaning.

There is also a premium subscription available that gives you access to additional features. They’re usually highly educated and intelligent people who just like to trip it up. If I was to go up to some of you guys at a party and before I’ve even said hello, I said, “How many syllables are in banana? ” you’d think I was an idiot, wouldn’t you, and it’s the same with this. Use them in clever ways to add a sense of humor to your conversations.

In line 8, you create a while loop that’ll keep looping unless you enter one of the exit conditions defined in line 7. Finally, in line 13, you call .get_response() on the ChatBot instance that you created earlier and pass it the user input that you collected in line 9 and assigned to query. He works with enterprise customers helping customers innovate and transform their business in AWS. He is passionate about automation around Cloud operation , Infrastructure provisioning and Cloud Optimization. In his spare time, he enjoys honing his photography skill especially in Portrait and landscape area. Check out our docs and resources to build a chatbot quickly and easily.

It’s rare that input data comes exactly in the form that you need it, so you’ll clean the chat export data to get it into a useful input format. This process will show you some tools you can use for data cleaning, which may help you prepare other input data to feed to your chatbot. In my opinion, CI is still in its early day, so we will see how things will evolve. Maybe conversational article will take off, or maybe we can combine Voice UI with CI as a visual support. It’s certainly a perfect time for entrepreneurs and bot enthusiasts to experiment new uses cases with CI. In a future post, I will describe how to design and build conversational experiences.

Ease of readability

Also, you should keep up with conversion rates which measure the tool’s success in driving desired actions, such as purchases or sign-ups. Modern users interact with brands across multiple platforms, from websites and mobile apps to social media and messaging services like WhatsApp and Facebook Messenger. A robust conversational interface should be capable of seamlessly operating across these various channels.

• As businesses embrace chatbot’s conversational interfaces, they encounter both challenges and opportunities in enhancing customer engagement and operational efficiency.
• Modern AI chatbots now use natural language understanding (NLU) to discern the meaning of open-ended user input, overcoming anything from typos to translation issues.
• Therefore, today I want to go through some basic concepts about CI, highlight the main differences from other chatbot approaches like NLP or Voice UI.
• Let’s explore some practical use cases to see just how versatile and beneficial conversation interfaces can be.
• Zendesk’s adaptable Agent Workspace is the modern solution to handling classic customer service issues like high ticket volume and complex queries.

Drift is an advanced tool for generating leads, automating customer service, and chatbot marketing. It’s one of many chatbot interface examples https://chat.openai.com/ that rely heavily on quick reply buttons. You can create your own cute bot if you think your customers are digging this chatbot design style.

Just remember that your chatbot will still need an AI engine or a bot framework. The ability to incorporate a chatbot anywhere on the site or create a separate chat page is tempting. Instead of clicking through the menus you can just write a message and everything happens in the chat panel. Let’s start by saying that the first chatbot was developed in 1966 by Joseph Weizenbaum, a computer scientist at the Massachusetts Institute of Technology (MIT). For example, if the bot helps me find a new monitor but recommends expensive gaming keyboards and video cards, I get annoyed.

While AI and machine learning are still far off and inaccessible to the vast majority of businesses, there are ways that allow you to tap into the rising potential today. Choose-your-adventure bots can be the conversational solution you can build and leverage today. On a graphical interface, users can follow visual and textual clues and hints to understand a more complex interactive system. However, with a chatbot, the burden of discovering bots’ capabilities is up to the user. You can only know a chatbot can’t do something only after it fails to provide it.

The health chatbot’s primary color is green, which symbolizes rest, tranquility and

good health

. Lark’s messages are motivating and uplifting, which works well with its calming color scheme. Lark has a friendly, kind and humorous persona that appeals to seniors, its largest clientele. Users can engage with the chatbot through chat, voice and button options. Create a structured dialogue flow outlining user prompts, responses, and follow-up actions to guide conversation progression.

Bot responses can also be manually crafted to help the bot achieve specific tasks. They can also be programmed to work with other business systems, like ecommerce and CRM platforms, to surface information or perform tasks that otherwise wouldn’t need a human to intervene. Chatbots are a commonly used form of conversational UI in customer service. Bots are deployed to save time for agents by handling repetitive questions or deflecting customers to self-service channels. They can also be used to collect information about the customer before creating a ticket for a live agent to respond to.

Moreover, by following best practices and incorporating advanced techniques, businesses can create chatbots that meet user expectations, drive meaningful interactions, and achieve business objectives. As technology evolves, staying abreast of the latest trends and innovations in chatbot design will be key to maintaining a competitive edge. The chief benefit conversational interface chatbot of conversational interfaces in customer service is that they help create immersive, seamless experiences. Customers can begin a conversation on the web with a chatbot before being handed off to a human, who has visibility into previous interactions and the customer’s profile. Conversations from any channel can be managed in the same agent workspace.

Consider its color, size, and readability because they’re all integral to the user experience. We’ll use the same code as before, but we’ll replace the list of responses with a call to the OpenAI API. Now that you’ve understood the basics of Streamlit’s chat elements, let’s make a few tweaks to it to build our own ChatGPT-like app.

Get started with conversational AI on AWS by creating an account today. By following these best practices, you can create a conversational UI that meets user expectations and enhances satisfaction as a whole. Automatically answer common questions and perform recurring tasks with AI. Pick a ready to use chatbot template and customise it as per your needs. It can automate internal company processes such as employee satisfaction surveys, document processing, recruitment, and even onboarding. Chatbots are fun, and using them as a marketing stunt to entertain your customers or promote a new product is a great way to stand out.

However, to maximize its effectiveness, it’s essential to follow some best practices. Keep up with emerging trends in customer service and learn from top industry experts. Master Tidio with in-depth guides and uncover real-world success stories in our case studies. Discover the blueprint for exceptional customer experiences and unlock new pathways for business success.

If you’re comfortable with these concepts, then you’ll probably be comfortable writing the code for this tutorial. If you don’t have all of the prerequisite knowledge before starting this tutorial, that’s okay! You can always stop and review the resources linked here if you get stuck. Find critical answers and insights from your business data using AI-powered enterprise search technology. IBM watsonx Assistant provides customers with fast, consistent and accurate answers across any application, device or channel. This could lead to data leakage and violate an organization’s security policies.

Chatbots are particularly apt when it comes to lead generation and qualification. Conversational interfaces have become one of the echoing buzzwords of the marketing world.

Thus, one of the core critiques of intelligent conversational interfaces is the fact that they only seem to be efficient if the users know exactly what they want and how to ask for it. On the other hand, graphical user interfaces, although they might require a learning curve, can provide users with a complex set of choices and solutions. As opposed to chatbots, which can be considered text-based assistants, voice assistants are bots that allow communication without the necessity of any graphical interface solely relying on sound. VUIs (Voice User Interfaces) are powered by artificial intelligence, machine learning, and voice recognition technology.

In this tutorial, you’ll start with an untrained chatbot that’ll showcase how quickly you can create an interactive chatbot using Python’s ChatterBot. You’ll also notice how small the vocabulary of an untrained chatbot is. Take this 5-minute assessment to find out where you can optimize your customer service interactions with AI to increase customer satisfaction, reduce costs and drive revenue. In CI the price is usually a little bit lower (5k-10k), as it based on web technology.

Vinho e infusões sem fronteiras

Da parceria entre a Infusões com História e o produtor vitivinícola dos Castelares resultou a estreia do Fronteira Infusion rosé. Trata-se de uma referência vínica infusionada, a qual denota notas de chá e morango, e baixo teor alcoólico. No alinhamento desta união, foram criados dois lotes de infusão, a Tranquilizante e Digestiva, e o chá […]

Da parceria entre a Infusões com História e o produtor vitivinícola dos Castelares resultou a estreia do Fronteira Infusion rosé. Trata-se de uma referência vínica infusionada, a qual denota notas de chá e morango, e baixo teor alcoólico. No alinhamento desta união, foram criados dois lotes de infusão, a Tranquilizante e Digestiva, e o chá Detox, os quais foram inspirados na flora da sub-região do Douro Superior e desenvolvido para a Quinta.

Este trio faz parte do packaging do Fronteira Infusion rosé, cuja apresentação teve lugar na Sala dos Espelhos do The One Palácio da Anunciada, em Lisboa, evento celebrado com um menu assinado pelo chef executivo do hotel. A harmonização, feita com infusões e vinhos do referido produtor, esteve nas mãos do escanção André Figuinha. Este momento exclusivo foi complementado pela experiência olfativa da perfumista Cláudia Camacho, bem como a estreia do novo blend inspirado nos jardins do The One Palácio da Anunciada e personalizado para este hotel de cinco estrelas.

Sobre este dia, Pedro Martins, Diretor-Geral e enólogo da Casa Agrícola Manuel Joaquim Caldeira, afirma: “conseguimos mostrar que, apesar do sector dos vinhos ser um sector clássico, também se consegue inovar.” Miguel Moreira, CEO e Teamaker da Infusões com História, confirmou uma vez mais que é possível “fazer uma refeição com uma harmonização perfeita entre Infusões e vinho”.

Duorum: a primeira vindima na nova adega

Construída de raiz em Vila Nova de Foz Côa, na sub-região do Douro Superior, sob o pilar da sustentabilidade, a nova adega pertencente ao Grupo João Portugal Ramos Vinhos, está pronta para abrir as portas às uvas vindimadas este ano, na Quinta de Castelo Melhor. De acordo com os parâmetros estabelecidos no âmbito da eficiência […]

Construída de raiz em Vila Nova de Foz Côa, na sub-região do Douro Superior, sob o pilar da sustentabilidade, a nova adega pertencente ao Grupo João Portugal Ramos Vinhos, está pronta para abrir as portas às uvas vindimadas este ano, na Quinta de Castelo Melhor.

De acordo com os parâmetros estabelecidos no âmbito da eficiência energética, contexto extensível à selecção de materiais de construção, foram instalados painéis fotovoltaicos na cobertura desta nova unidade de produção dos vinhos da Duorum, com o propósito de fomentar a produção de grande parte da energia consumida. A cave para estágio do vinho em barricas está semi-enterrada, de modo a ficar protegida da luz solar e, simultaneamente, manter os níveis de temperatura e de humidade apropriados. A cobertura, em betão armado pré-fabricado, será ajardinada, por forma a contribuir para o controlo da temperatura do edifício. A nova adega será dotada ainda de uma ETAR monitorizada, que permitirá o tratamento das águas a serem reutilizadas na lavagem do pavimento e na rega.

ADEGA DE BORBA: Havendo tempo serão mais 70

A Adega de Borba tem sabido, desde que foi fundada, e ao longo dos últimos 70 anos, investir na melhoria do seu sistema produtivo e comercial e da sua oferta, para sustentar, com sucesso, o seu negócio e prepará-lo para os desafios do futuro. Segundo nos contou Óscar Gato, o enólogo desta adega, um dos […]

A Adega de Borba tem sabido, desde que foi fundada, e ao longo dos últimos 70 anos, investir na melhoria do seu sistema produtivo e comercial e da sua oferta, para sustentar, com sucesso, o seu negócio e prepará-lo para os desafios do futuro. Segundo nos contou Óscar Gato, o enólogo desta adega, um dos factores que contribuiu para que os vitivinicultores da região se associassem, em 1955, foi a dificuldade que tinham para a comercialização dos seus vinhos. O outro foi incentivo estatal dado, na época, pela Junta Nacional do Vinho, ao associativismo no sector, que contribuiu para a constituição desta e de outras adegas no Alentejo. Também foi um empurrão fundamental para o seu desenvolvimento e a base do protagonismo que o sector tem hoje na região, dado que sustentou a organização e equipamento das suas unidades industriais e a implementação dos seus sistemas de comercialização.

Os primeiros vinhos da Adega de Borba foram lançados no final da década de 50. 

 

Os primeiros vinhos

Os primeiros vinhos da Adega de Borba foram lançados no final da década de 50. A partir daí, a área de vinha e o número de sócios da Adega de Borba foi sempre crescendo, à medida que iam decorrendo diversas mudanças na sua estrutura produtiva, até ao modelo actual.
Com o tempo as vinhas deixaram de estar consociadas com o olival, algumas árvores de fruto e outras, e passaram a ser estremes. A chegada dos primeiros fundos europeus, na década de 1980, contribuiu para que todas passassem a estar alinhadas e aramadas. Veio também a separação das variedades tintas e brancas no terreno, a plantação por casta, tal como se vê hoje, e a opção por vender o vinho embalado. Era preciso responder a consumidores cada vez mais informados e exigentes, num mercado global que procurava, cada vez mais, produtos de qualidade.

Em paralelo continuou o crescimento da área de vinha, que se estabilizou nos cerca de 2200 hectares actuais há cerca de 20 anos. Desenvolve-se nos concelhos de Borba e Estremoz, mas também se insinua nos de Vila Viçosa, Elvas, Monforte e Sousel, que os limitam. São sobretudo terras de planalto, solos calcários que ficam sobre o Complexo Vulcano Sedimentar Carbonatado de Estremoz, aquele que origina o mármore distinto de Estremoz, que é Pedra Património Mundial pela Unesco. Mas também se desenvolvem num vale de solos xistosos em direção à Serra de Ossa, que ali fica bem perto, a cerca de cinco quilómetros para sudoeste. É sobre estas duas zonas que ficam as cerca de 1600 parcelas de vinha dos associados da Adega de Borba.

Saber acumulado

No ano em que celebra sete décadas desde a sua fundação, a Adega de Borba lançou o vinho comemorativo Havendo Tempo. “Este vinho nasce do tempo que se respeita e do tempo que se guarda”, disse Óscar Gato, enólogo da Adega de Borba, durante o evento de lançamento, acrescentando que “cada garrafa encerra o saber acumulado de décadas e a atenção que dedicamos a cada detalhe, da vinha até à cave”, para criar “um vinho pensado para quem sabe esperar”. Havendo Tempo presta homenagem à filosofia de vida das gentes alentejanas e ao tempo investido em cada garrafa, ao longo de sete décadas de história.

Disponível nas versões tinto 2021 e branco 2023, esta edição especial reflecte o espírito da região e o saber acumulado ao longo de gerações, dado que é um tributo à forma como se vive e trabalha no Alentejo, com calma, atenção ao detalhe e respeito pelo ritmo da natureza. Produzidas a partir de castas tradicionais da região e sujeitas a estágios prolongados em barrica e garrafa, as colheitas desta gama foram pensadas para serem apreciadas com calma, tempo e em boa companhia. Em paralelo também foram apresentadas as edições especiais tintas e brancas do Adega Cooperativa de Borba, rotuladas com imagem antiga destes vinhos.

(Artigo publicado na edição de Julho de 2025)

Toca a vindimar!

As vindimas estão aí! E são sempre um bom pretexto para complementar as visitas às adegas com a experiência da colheita da matéria-prima no terreno. Basta explorar os programas organizados pelas comissões vitivinícolas e pelas rotas dos vinhos de regiões vitivinícolas, com atividades para todos os gostos, desde pôr a mão no cacho e os […]

As vindimas estão aí! E são sempre um bom pretexto para complementar as visitas às adegas com a experiência da colheita da matéria-prima no terreno. Basta explorar os programas organizados pelas comissões vitivinícolas e pelas rotas dos vinhos de regiões vitivinícolas, com atividades para todos os gostos, desde pôr a mão no cacho e os pés nas uvas aos repastos prolongados.

A começar pela Região dos Vinhos do Tejo, com localização privilegiada no Centro de Portugal, facilitando a deslocação às vinhas deste território que abrange 7000 km2. Na lista de sugestões, constam a “Noite de Vindima na Lagoalva” (€75), na Quinta da Lagoalva, em Alpiarça, agendada para o dia 05 de Setembro, com um jantar, cuja ementa é assinada pelo chef Rui Lima Santos, do restaurante Deselegante, em Santarém, e harmonização vínica. Também em Alpiarça, na centenária Casa Paciência, decorrem, até 28 de Setembro, as ações “Flash Vindima” (€25), “Vindima Pé Descalço” (€35) e “Top Vindima” (€50), enquanto a Quinta da Atela prossegue, em Agosto e Setembro, com o desafio “Venha vindimar connosco” (€20), onde ninguém escapa a um passeio de tractor pelas vinhas e não só! Já em Torres Vedras, a Quinta de São João Batista, pertencente à Enoport Wines, é, a 06 de Setembro, palco de “Um Dia na Vindima” (€75), onde não vão faltar petiscos tradicionais, vindima, pisa a prova de mosto e almoço regado, entre outras ações. No concelho do Cartaxo, a Vinhos Franco propõe, a 14 de Setembro, as “Vindimas 2025” (a partir de €35), com “hora de matar o bicho!” e ida à vinha à boleia num Renault 2CV, sem esquecer algumas actividades na adega e, claro, o almoço, por exemplo, e a Quinta do Sampayo sugere a seleção de um dia entre segunda e sexta-feira, dos meses de Agosto e Setembro, para “Prova & Vindima” (€25), ou de segunda-feira a sábado, para “Vindimar como um vinhateiro” (€80). As crianças entre 10 e os 16 anos têm direito a um espaço especial.

Para mais informações e proceder à reserva de cada uma destas casas, tenha à mão o número de pessoas, incluindo crianças, e faça a reserva junto da Rota dos Vinhos do Tejo, através do telefone 243 157 137 ou do e-mail rota@vinhosdotejo.pt.

Mas “SE TÚ (BAL) queres ir às vindimas, aqui é o lugar certo!” Esta afirmação cabe à Comissão Vitivinícola Regional da Península de Setúbal, com programas desenhados para o efeito, como o “Adegas de Portas Abertas”, ação gratuita e acessível mediante reserva, com visita guiada e prova de um vinho na Casa Agrícola Horácio Simões (06 de Setembro), Casa Dupó (27 de Setembro), Quinta do Brejinho da Costa (03 de Outubro) e Bacalhôa – Vinhos de Portugal (04 de Outubro). De 04 a 09 de Setembro decorre a edição de 2025 da Festa das Vindimas em Palmela, sob o tema “Renascida Tradição”, com múltiplas actividades, entre cortejos, animação cultural e música, a somar ao Mercado de Vinhos, showcookings, harmonizações vínicas e provas desportivas. Paralelamente, a Adega de Palmela apresenta três formatos de programas, para desfrutar durante meio-dia (€45), o dia completo, com almoço na Cave das Barricas (€90), ou com alojamento e pequeno-almoço (a partir de €135), disponíveis a 03, 10, 17 e 24 de Setembro. Em Fernão Pó, a Fernão Pó Adega tem marcado, para 19 de Setembro, o “Dia de Vindima com o Enólogo” (de €15 a €35), para o qual as famílias (2 adultos + 2 crianças = €94) também são bem-vindas. No dia 20 de Setembro, chega a vez da Casa Agrícola Horácio Simões abrir as portas, para a “Pisa a Pé na Adega” (€12,50 a €25). Para mais informações acerca de cada evento, o melhor é consultar os sites Vinhos de Setúbal e Rota de Vinhos da Península de Setúbal.

Vindimas noturnas, passeios de jipe e bucha tipicamente alentejana são algumas das propostas integradas nos programas reunidos pela Comissão Vitivinícola Regional Alentejana, a respeito dos quais pode obter mais detalhes na Rota dos Vinhos do Alentejo através do 266 746 498.

Com Arraiolos como destino, o produtor de vinhos Maionova, localizada na Herdade da Fonte Santa, está a preparar a “Moinante Experience” (€110), agendada para o dia 13 de Setembro, com DJ, jantar em cozinha de fogo, observatório de estrelas, ceia, entre outras actividades. No mesmo concelho alentejano, a Tapada de Coelheiros, na freguesia de Igrejinha, desafia a descobrir a essência das vindimas (€75), ocasião em que os produtos regionais e os vinhos desta propriedade recebem, uma vez mais, protagonismo. Em Estremoz, a Adega do Monte Branco apresenta um programa de vindimas (€50), em que não vai faltar o piquenique, com o cunho alentejano, enquanto a Adega Vila Santa, do Grupo João Portugal Ramos, sugere uma experiência (€110), com direito à típica bucha, sem esquecer múltiplas acções no âmbito da tradição alentejana. Rumo ao concelho de Évora, prosseguem os programas da FitaPreta (€150), na freguesia de Nossa Senhora da Graça do Divor, os quais estão centrados no conhecimento do vinho, com a promessa de muita animação. No Enoturismo da Cartuxa, localizado na Estrada da Soeira, a dois passos das muralhas da cidade Património Mundial, as portas abrem-se, de 02 de Setembro a 03 de Outubro, a uma experiência (a partir de €200) com dois turnos diários, o qual permite regressar às origens da produção vínica e não só. Porque o saber não ocupa lugar, o programa da Casa Relvas (a partir de €65) inclui, além de outras propostas, a identificação das castas e a análise dos bagos, na Herdade de São Miguel, localizada em São Miguel de Machede, a escassos quilómetros de Évora.

No centro da cidade de Reguengos de Monsaraz, a Adega José de Sousa mantém, até 15 de Setembro, a experiência associada à vindima e ao vinho de talha (a partir de €29), com enfoque na Adega dos Potes, em que não vão faltar petiscos regionais. Na freguesia da Vendinha, a Ervideira sugere a experiência “100 Pés” (€65), programa enaltecido pelo momento em que a pisa a pé continua a ser feita como antigamente e os sabores alentejanos são preservados. Na Herdade do Esporão, os dias 29 de Agosto e 05 de Setembro são marcados por um programa especial (€90), com início marcado para as 10h00 e término no Wine Bar, onde é servido o almoço. No distrito vizinho de Portalegre, o Monte da Raposinha, em Montargil, recebe visitas de Terça-feira a Sábado (€15), num ambiente descontraído, e o Torre de Palma Wine Hotel, em Monforte, propõe, até Outubro, um programa inspirado nas tradições romanas (a partir de €50), no qual não falta a prova de mostos, e com pisa a pé disponível durante o mês de Setembro.

Ainda no Alentejo, mas mais a Sul, a Herdade da Malhadinha, em Albernoa, no concelho de Beja, desafia os hóspedes a mergulhar na “Hervest Experience” (a partir de €780). São dois dias intensos de passeios, com piquenique, jantar temático no Restaurante Organic & Inspired Cuisine e mais dinâmicas a explorar. Ali ao lado, a Casa Santa Vitória promove um programa completo de vindimas (€65) disponível até 10 de Setembro. Na Vidigueira, a Quinta do Quetzal combina as vindimas com gastronomia e vinhos da casa (a partir de €70), com a possibilidade de escolher entre o piquenique e o almoço no restaurante desta propriedade. Durante esta semana de Agosto e o próximo mês de Setembro, a Adega Cooperativa de Vidigueira, Cuba e Alvito, convida a participar num programa de vindimas e na Casa das Talhas (€75), com almoço típico. Mas há mais! Por fim, em Vila de Frades, os produtores Gerações da Talha propõe o programa “Mexer das Talhas” (a partir de €30) e a Honrado Wines tem experiências para todos os gostos (a partir de €50), que pode inclui um workshop de olaria e provas cegas. De regresso à cidade de Évora, considere a visita ao espaço da Rota dos Vinhos do Alentejo, onde a “Semana dos Produtores” permite fazer a prova (€7,50) de dois produtores por semana, para além de que é possível desenhar um roteiro exclusivo com adegas e players da região.

Rumo à Região dos Vinhos do Algarve, a Comissão Vitivinícola do Algarve sugere experiências que cruzam tradição e gastronomia no âmbito das vindimas, celebração secular marcante para as adegas daquele território, entre vinhas ladeadas pelo mar e pelo barrocal. Neste contexto, há três produtores que abrem as portas, para partilhar com os demais este momento. É o caso da Cabrita Wines, em Silves, a 23 de Agosto, Villa Alvor, o projecto da Aveleda localizado no Alvor, a 01 de Setembro, a Quinta da Tôr, e, Loulé, a 07 de Setembro. Mantenha-se a par das novidades das adegas algarvias através do site algarvewinetourism.pt/rota/ e peça informações através do email cva@vinhosdoalgarve.pt.